Trophy Tour

15,000+ Followers Gained in 7 Months

148,000+ Likes on Instagram

The 2024 NCAA Trophy Tour was a new campaign that had never quite been done to the scale we managed with the Women’s Final Four account. It was an idea I had to do a “Flat Stanley” type of tour to different events and parts of Cleveland to get people ready for the big weekend. I was given a lot of creative freedom with this project and got to shoot a lot of really cool videos. I also helped make posts outside of Trophy Tour stuff which collected thousands of impressions!